visual designer
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Sears Canada

As part of a coordinated effort to launch the new Sears Canada brand, I helped create a teaser and announcement campaign. WTS?—“What The Sears?”—extended the new logo and refreshed brand photography to add intrigue and excitement around what was happening at select Sears stores, through out-of-home, digital and social advertisements. Our efforts also extended to experiential executions like in-store graphics and shopping bags, all the way to full building projections.

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SEARS CANADA - WTS? CAMPAIGN

As part of a coordinated effort to launch the new Sears Canada brand, I helped create a teaser and announcement campaign. WTS?—“What The Sears?”—extended the new logo and refreshed brand photography to add intrigue and excitement around what was happening at select Sears stores, through out-of-home, digital and social advertisements. Our efforts also extended to experiential executions like in-store graphics and shopping bags, all the way to full building projections.

Digital, Social, Retouching, Print, Environmental & OOH

 
 
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Credits: TBC, Inc. & Sears Canada