SEARS CANADA - WTS? CAMPAIGN
As part of a coordinated effort to launch the new Sears Canada brand, I helped create a teaser and announcement campaign. WTS?—“What The Sears?”—extended the new logo and refreshed brand photography to add intrigue and excitement around what was happening at select Sears stores, through out-of-home, digital and social advertisements. Our efforts also extended to experiential executions like in-store graphics and shopping bags, all the way to full building projections.