visual designer
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McCormick & Company

McCormick creates the most innovative flavor solutions in the world for over 125 years. At TBC, I helped this storied brand connect with their corporate audiences through social media and videos. McCormick increased their Twitter follower base from 38 to 16,200 in one year through branding, strategic social media advertising and a custom content development plan.

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MCCORMICK & CO. - SOCIAL MEDIA

McCormick creates the most innovative flavor solutions in the world for over 125 years. At TBC, I helped this storied brand connect with their corporate audiences through social media and videos. McCormick increased their Twitter follower base from 38 to 16,200 in one year through branding, strategic social media advertising and a custom content development plan.

Social & Video Animation

 
 
social video
 
 
social videos
 
 

PURPOSE-LED PERFORMANCE REPORT

At TBC, I worked with copywriters and designed The Purpose-led Performance Digital Report that brought McCormick’s commitment to corporate responsibility and success stories out of the buried pages of research. 

Layout and Retouching

 
 
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Credits: TBC, Inc. & McCormick & Company, Inc.